Detailing Rewards in La Crosse, WI

About Our Rewards Program

Coulee Auto is a full-service dealership with service, detailing, and rust protection. We are here to maintain your vehicle years after the sale. Our customer service programs help keep down the overall cost of maintaining your vehicle.
Our Rewards Program will help reduce repair and maintenance cost over the life of your vehicle. With this program, you will earn Reward Dollars toward future services. You will also earn Free Oil Changes, 24-Hour Roadside Assistance, 3 Year / 36,000 Mile Warranty, and allow you to earn rewards by referring your family and friends.

Customer Care Rewards Program

Reward Dollars: With every purchase, earn a percentage of your invoiced amount added to your Rewards Card to use towards future services at Coulee Auto.
Charitable Giving: You may donate your Reward Dollars to local and national charities. Watch your email and text messages for donation opportunities.
Referral Program: Earn Reward Dollars for every new customer you refer.
Earn Free Oil Services: Earn 1 free oil change after every 5
Membership is FREE: Look for more benefits and special offers in the mail or by email.
Digital Alerts: Receive triggered email and SMS alerts; you may opt-out at any time.

24-Hour Roadside Assistance

To earn your lifetime business, we do more than service your vehicle — we provide safety and peace of mind. That’s why we offer a 24-Hour Nationwide Roadside Assistance Program designed to help you in the event of an emergency.

Roadside Assistance Instructions

Call the Roadside Assistance phone number on your Coulee Auto Rewards Card. You will be instructed to provide your Pin Number located on the back of your Rewards Card. If your vehicle needs to be towed and you are within a certain range of Coulee Auto, you must instruct the tow truck operator to bring your vehicle to our location.

Roadside Assistance benefits can be used up to two times per 12 month period. Maximum coverage per occurrence: Local: $100.00. Nationwide: $150.00.

Roadside Assistance Terms & Conditions

Your Roadside Assistance benefits automatically renew for one year when you have your vehicle(s) serviced by Coulee Auto
and spend at least a certain amount in the previous 12 months.

Roadside Assistance is provided to customers at the discretion of Coulee Auto. Coulee Auto reserves the right
to change this benefit at any time. Excessive or improper usage may result in the termination of this benefit.

Exterior Detailing

Interior Detailing

Paint Correction

Ceramic Coating

Coulee Auto Core Values

Coulee Auto is a full-service sales and service dealership. We are committed to delivering 5-star service, and work hard to earn the trust of every customer. Our professional used car sales staff will personally assist you throughout the car buying process to find the car of your dreams. Our service advisors are friendly, knowledgeable, and help prioritize the service you need. Our professional mechanics are highly trained and skilled to perform inspections diagnostics, and quality repairs and maintenance. Our detail shop will help you keep your car looking new and provide you with rust protection for years to come. Our entire staff works hard to provide an exceptional customer experience.